Notes on selling Mallorca
What we learn from agencies on the island: enquiries, owners, buyers, search and the Spanish sale.
Enquiries
The first reply that wins the viewing
Buyers write when they are free, which is rarely when you are. What the first reply needs to do, and why what you know about the buyer matters more than how fast you type.
Read · 4 min
The Spanish sale
Reserva, arras, escritura: keeping a Spanish sale on track
A sale in Spain moves through three documents, each with its own deadline and papers. Where deals stall, and how to see it coming.
Read · 5 min
Owners
Why owners leave quiet agents
Mandates are rarely lost because the work stopped. They are lost because nobody told the owner what the work was.
Read · 4 min
Search
How AI search chooses an agency
More buyers ask ChatGPT, Claude or Perplexity which agency to call. What these assistants read, and what an agency can do about it.
Read · 4 min
Buyers
The buyer you already have
A new listing or a price drop is the best reason there is to call a buyer. Most agencies have the buyers. Few know who to call.
Read · 3 min
Switching
Moving from your old CRM without losing a listing
What comes with you, what does not, and how to switch systems without stopping the agency.
Read · 4 min