How we helped BO Mallorca see where buyers find them, and where they don't
An SEO & GEO analysis, done with BO Mallorca's permission. We asked AI search the questions buyers ask, 96 times in six languages, and reviewed their website page by page. Here is how BO appears today, and what changes with the fixes.
- 2005Founded
- Santa CatalinaOffice in Palma
- 9People in the team
- 6Website languages
- 223Listings
- 913Articles
What we did, and what it changes
Three steps: we measured how AI search and Google see BO Mallorca today, found what holds the name back, and showed what the numbers look like 90 days after the fixes every Solutra website has as standard.
Measured
96 answers from AI search in six languages to 16 questions asked from the buyer's own country, and a technical review of 74 pages.
Found the gaps
0 of 223 listings readable as listings, listing pages in the sitemap in English only, no canonical address on any page, and a home page that takes 7.7 s on a phone.
Showed the change
What the same questions would answer 90 days after the fixes, with the source under every number.
Before · measured 27 October 2026
- 38 of 84AI answers that name BO Mallorca
- 0 of 12German answers that name BO
- 0 of 223listings readable as listings
- 7.7 sbefore the home page shows on a phone
After · forecast, 90 days after the fixes
- 49–53 of 84AI answers that name BO Mallorca
- 2–4 of 12German answers that name BO
- 223 of 223listings readable as listings
- Under 2.5 sbefore the home page shows on a phone
The after column is a forecast, not a measurement: BO Mallorca's website is their own and does not run on Solutra. How we got each number is explained further down, with the source next to it.
AI search · 27 October 2026
The agency AI search names most, until the question is in Swedish or German
We asked 14 questions that buyers and sellers ask, in the six languages of BO's website, three times each to OpenAI and Claude with web search, from the buyer's own country. 84 answers in all.
answers named BO Mallorca, more than any other agency in the test.
answers used bo-mallorca.com as a source, more than any other website.
German answers named BO, despite 174 articles on the site in German.
Named most often, all six languages
- BO Mallorca38
- Engel & Völkers36
- Bjurfors Mallorca27
- Svensk Fastighetsförmedling26
- SkandiaMäklarna23
Where buyers hear the name, and where they don't
In Norwegian, Spanish and English, AI search names BO more often than anyone. In Swedish, the language of most of its clients, Bjurfors Mallorca is named in 15 of 18 answers and BO in 7. In Danish and German, the answers go to agencies that write for those buyers.
The two engines search the web differently. In Swedish, Claude read svenskfast.se and bjurfors.se in all nine of its answers and bo-mallorca.com in none, so it never named BO. A page one engine finds, the other can miss.
| Language | BO Mallorca | Other agency named most often |
|---|---|---|
| Norwegian | 10 of 12 | Nano Mundo Properties, 9 of 12 |
| Spanish | 8 of 12 | Svensk Fastighetsförmedling, 7 of 12 |
| English | 11 of 18 | Engel & Völkers, 10 of 18 |
| Swedish | 7 of 18 | Bjurfors Mallorca, 15 of 18 |
| Danish | 2 of 12 | Mallorca Mægleren, 10 of 12 |
| German | 0 of 12 | Engel & Völkers, 9 of 12 |
Why the gaps matter
The answers BO is missing are where the buyers are
of Norwegians, Swedes and Germans used generative AI in the past three months, in 2025.
Eurostatof the foreign visits to homes for sale in Palma came from Germans, and 11.7 % from Swedes.
idealista/data, Q1 2026of the homes bought in the Balearics in 2025 were bought by foreigners, the highest share in Spain.
Registradores, 2025The rebrand has landed. Asked directly about BO Mallorca, all 12 answers got it right: founded in 2005, an office in Santa Catalina, Scandinavian buyers, and the former names Mallorcafastigheter and Mallorcaresidencia. What is missing is the name in the answers where the buyer does not ask for it.
The website · 74 pages and 1,551 addresses
What we found on bo-mallorca.com
Already strong
- Six languages, linked both waysEvery page we checked points to its versions in all six languages, and every version points back.
- AI search is welcomerobots.txt lets the AI crawlers in, and the site has its own llms.txt for them.
- The old names lead to the right pagemallorcafastigheter.com and mallorcaresidencia.com redirect page by page, so an old link lands on the matching new page.
- 913 articles of its ownGuides and news in six languages: the kind of content AI search quotes when it explains a market.
listings readable as listings
Price, bedrooms, size and area are words on the page, not data a search engine or an AI can read as a home for sale.
listings in the sitemap
All 223 listing pages in the sitemap are English. The Swedish, Norwegian, Danish, German and Spanish versions are left for search engines to find on their own.
pages with a canonical address
Without one, search engines decide for themselves which address is the real page.
pages without a description
Google writes the snippet under the link itself, from whatever words it finds on the page.
of images without alt text
10,450 of the 10,842 images on the pages we checked carry no description for search engines or screen readers.
before the home page shows on a phone
Largest content in Google's Lighthouse mobile test: 7.7 s on the home page and 25.3 s on a listing. Google counts 2.5 s as good.
Forecast · 90 days
Ninety days after the changes
What BO Mallorca's numbers would look like 90 days after the work every Solutra website does as standard: every listing readable as a listing, every language in the sitemap, one address and one description per page, and a home page that opens on a phone in under 2.5 seconds.
AI answers that name BO
3849–53
of 84 answers
More than half of the buyers and sellers who ask AI for an agent hear BO's name.
ForecastSwedish answers
710–12
of 18 answers
Swedish buyers, the agency's own, hear BO next to Bjurfors and Svensk Fastighetsförmedling.
ForecastGerman answers
02–4
of 12 answers
The first answers in German, the language of the island's largest group of foreign buyers.
ForecastListings read as listings
0223
listings
Price, bedrooms, size and area read as facts about a home for sale.
Follows from the changeListing pages offered to search engines
2231,338
at most, in six languages
Every language version of every listing in the sitemap, not only the English.
Follows from the changeThe home page on a phone
7.7 s< 2.5 s
until the largest content shows
Inside Google's mark for good, so fewer buyers leave before they see a home.
ForecastHow we got these numbers
A forecast, not a promise. The rows that follow from the changes come first. The rest are estimates from published studies and from this test's own answers, with the source next to each.
The 16 questions can be asked again at any time, so every number can be checked.
Built in
The default on every Solutra website
A canonical address and every language version on every page, each listing as structured data with its price, rooms and location, a sitemap with every language, AI search let in by name, and the same questions asked again every month in the SEO & GEO report. The agency changes nothing to get it.
{
"@type": "RealEstateListing",
"name": "Apartment with sea views in Portals Nous",
"offers": {
"@type": "Offer",
"price": 1250000,
"priceCurrency": "EUR",
"availability": "https://schema.org/InStock"
},
"mainEntity": {
"@type": "Apartment",
"numberOfBedrooms": 3,
"numberOfBathroomsTotal": 2,
"floorSize": { "value": 142, "unitCode": "MTK" },
"address": { "addressLocality": "Portals Nous" }
}
}The agency
Nine people, six languages, one office in Santa Catalina
Vivian GrunblattCEO & Administrator
Ahmet SenogluPartner
Charlotte MagnussonSales agent
Josephine CederqvistSales agent
Frida GarbySales agent
Jan HedengårdSales agent
Magnus NystedtSales agent
Patricia Rodriguez HallbergTeam assistant
Ana FiolPhotographer & graphic designer
Measured on 27 October 2026. 16 questions in Swedish, Norwegian, Danish, English, German and Spanish, asked three times each to OpenAI GPT-5.5 and Anthropic Claude Sonnet 5.5 with web search, located in Stockholm, Oslo, Copenhagen, London, Hamburg and Palma. Two of the questions asked about BO Mallorca by name. AI answers vary from one run to the next, so the shares are a snapshot. The technical review covers 74 pages in six languages and the full sitemap; speed is Google Lighthouse's mobile test. Published with BO Mallorca's permission. Their website is their own and does not run on Solutra. Photos: BO Mallorca.
